The New York Times Content Strategy

Led all Midwest market campaign proposals for new and existing clients including Airbnb, Discover, and Northern Trust. Digested and responded to RFPs to develop never been done before campaigns that blended data, editorial integrity, and creativity. Partnered cross-functionally with Ad Products, Editorial, Video, and Audience Insights to craft $250K–$1MM integrated native content campaigns that aligned business needs with the power of NYT storytelling.