Celebrity NFL & Super Bowl PR
Developed and led integrated PR and communications strategies and campaigns for several years. Managed all client relationships, campaign messaging, and media strategy, ensuring creative ideas were backed by seamless execution and measurable results.
Skittles Super Bowl 50 x Steven Tyler — Created and drove media strategy to launch Skittles first-ever celebrity Super Bowl ad.
Skittles x Marshawn Lynch Partnership — Turned organic fan behavior into a national phenomenon.
Hollywood Reporter ft. on Marshawn Lynch snacking on Skittles during Super Bowl XLIX sidelines
ESPN feature on Seatle Mix
Shorty Awards and Sabre Award win for Skittles Marshawn Lynch Press Conference campaign
Billboard ft. of Skittles Steven Tyler Super Bowl Ad
Rolling Stone ft. of Skittles Steven Tyler Super Bowl Ad
USA Today For The Win ft. of Trey Wingo Skittles Stunt which aired live on ESPN