Claire’s x PR Overhaul
Restructured Claire's PR strategy and led agency partner to re-think and strengthen the brand's earned approach per season and positioning in cultural relevancy. Overhauled messaging, briefing approach and reinvigorated the always on strategy for trendy products and piercing.
Secured and led media opportunity with The New York Times within an article titled, "Everything Millennial Is Cool Again," discussing the brand’s growing relevance with Gen Z.
Led Summer Kick-Off event at Claire’s Union Square store in New York for media and influencers, offering them an exclusive opportunity to celebrate the start of summer with the brand’s latest summer products and more. A total of 24 guests attended including 15 media attendees from TODAY, InStyle, Glamour, Good Housekeeping and more, along with 9 influencers resulting in a total of 1.5MM social impressions.
The New York Times feature covering Millennial trends that have made a comeback
NYT Claire's feature in the Hair Accessories section
Claire's SVP of Merchandising quote and write-up in NYT
Summer PR Event in NYC
Summer PR Event in NYC
@yuzujoy post ft. Claire's handbag
Influencer mom and daughter duo post about Claire's shopping experience
Girls' Life product mention of Claire's
SheKnows product mention of Claire's
Modern Retail Coverage
Piercing Snapchat Lens and Filter
Girl's Life ft. Claire's product