Nike Chicago Digital
Won and led the Nike Chicago relationship for the agency, spearheading campaigns for Women, Running, and Soccer that elevated the brand’s cultural footprint within a year. Managed all campaign briefs, project workflows, and cross-functional collaboration while supporting new business efforts through category insights and strategic alignment.
Top Campaigns:
Nike Summer League: Brought together a best-in-class high school basketball championship — 700K total reach, 2x average product demand.
Air Max Immersive Experience: Spotlighted young local creatives through an interactive city-wide pop-up that sold out within hours — 1K registrants, +15% product lift.
365 Franchise: Built Nike Chicago’s first always-on community platform amplifying Gen Z athletes — 22% increase in female Nike Members.
All-Star Weekend x Virgil Abloh: Brought storytelling to the court with a refurbished Boys & Girls Club gym designed by Virgil.
Chicago Marathon: Crafted digital strategy for three consecutive years, scaling a local moment into national inspiration.
Real-time social moment celebration world record at Chicago Marathon 2023
Social content recapping the energy of the 2022 Chicago Marathon
Home Court Social Franchise with local Chicago organization League of their Own
Partnership with youth media group Chi-Side reporting live at the Chicago Elite Classic
Chicago Elite Classic website
Paid partnership with Hypebeast showcasing Nike School: Chicago supporting Air Max Day
Nike School: Chicago content
Festival Ready Air Stream social campaign
Chicago’s take on Women’s World Cup moment (Snapchat)
Chicago’s take on Women’s World Cup moment (IG) featuring three different local Chicago soccer players
All Star 2020 social content featuring Nike court reburish designed by Virgil Abloh