Megan Thee Stallion Partnership
Spearheaded a first of its kind partnership between Nike x Megan Thee Stallion x DICK’S Sporting Goods - an empowering surprise experience for women from local organizations in LA as part of the Pete & Thomas Foundation. Tasked to accomplish this event in less than three weeks, I led cross-functional internal teams, multiple agencies and talent to pull it off. What began as a retail moment became a cultural one: 15M reach, 2x engagement, and a reminder that sport is a platform for self-expression and strength.
15 Pete & Thomas Foundation Hotties were selected LA-based organizations to join the experience with MTS
The comments!!
Participants started the day getting hottie-ready with full glam and performance look styling for Thee Hottie Walk.
Custom Glam for the Hotties
MTS took over the Nike Pad and fitting rooms at DSG Cerritos for the day.
MTS surprised the ladies with a $250 Nike shopping spree.
Thee Hottie Bus to Thee Hottie Walk Headed out to The Coliseum in style in a hottie bus.
Shopping Spree for the group of girls
Hottie Walk appearance by Megan Thee Stallion
Megan Thee Stallion x Nike x DICK’s Hottie Shopping Experience Recap