@Applefitnessplus Launch

Concepted, built, and launched Apple Fitness+ Instagram . From strategy to production to publication, defining the brand’s tone, rhythm, and creative identity on social. Led day-to-day creative development, production, and execution to ensure every post reflected Apple’s signature precision and inspiration. Helped to establish Apple Fitness+ as a best-in-class digital fitness brand through editorial content pillars and design that are used to-date.